Optimised Google Ads Campaign Management
Don’t take Google’s advice when running a paid search campaign via Google Search Ads. It’s definetely not in your best interest to follow suggestions provided from the company that receives advertisers money.
Unfortunately over the many years due to slack regulation surrounding the pay per click industry, eg: Google’s monopoly — well if ever questioned, Google simply can pay “governments” then any type of changes they may have to adapt regarding their corporate greed, insidious tactics would simply go away.
We are then left with many business owners quiet happy to run their Google Ads accounts on automation via suggestions from Google! I kid you not .. anyone else could see the conflict of interest here? Well then, let’s see how it is these days for most industries. Happy to pay in excess of $5+ per click and the rest?
Margins are slim for many however they must continue to run their business potentially at a loss, due to simply not knowing YOU CAN ACTUALLY GO AGAINST GOOGLE’S ADVICE AND GENERATE MORE LEADS AT LOWER CPC by undertaking certain steps regarding optimisation.
These include understanding the quality score system, adapting and fine tune landing pages visitors are directed, grouping keywords into specific ad groups and making sure text copy is relevant, starting out a campaign with unrestricted daily budgets — aggressively within the first 2-4 weeks fight against Google, manually tweaking bid amounts, watching competitors in the space when they cap out, generally having the sense to watch closely, refine tactics — let Google think you have a very large budget — then start the process of finding the absolute bottom dollar they accept to feature at least on the 1st page for a keyword.
That is how you take on Google and receive a higher return on investment.