What is search engine optimisation (SEO) ?
Search engine optimisation or most widely known as “SEO” is the process of undertaking enhancements on a website in order for it to receive increased exposure from keywords via the search engine result pages (SERPs) organic listings.
The benefits that a real solid search engine optimisation (SEO) strategy can deliver a business generally would outweigh the impact any other advertising channel can produce for a high return on advertising spend (ROAS). Unlike pay per click (PPC) advertising campaigns such as Google Ads where you’re paying for each click and visitor, SEO is based on maximum exposure via organic search areas on Google!
The most common is the top 10 listings or ‘FREE’ results determined by a search engine ranking algorithm. SEO does allow you a smaller company for example to compete against a larger one depending on how well executed a search engine optimisation strategy is done.
Due to Google Ads over the years becoming much more saturated, costs have sky rocketed where many industries are experiencing razor thin margins that risks of not being able to advertise on Google and make a profit is real.
If you would like to discuss further a search engine optimisation (SEO) strategy on any particular website then please contact us today via phone 0401 245 464 or let us know more specific details and fill out the below contact form.